Impact Investing at groupup
Impact investing at GroundUp helps partners put their money where their values are. We design customized, comprehensive strategies that align investments with the social change they want to see—fueling justice, equity, and opportunity from the ground up.
What is Impact Investing?
Impact investing—sometimes called socially responsible, sustainable, or social impact investing—is about more than returns. It’s about putting money to work for justice. At GroundUp, we use impact investing as a powerful tool to shift resources and strengthen the leadership of communities closest to the issues, fueling change that lasts.
Our Impact Investing Approach
Demand for impact investing has grown exponentially over the past decade, and it shows no signs of slowing. At GroundUp, we’re meeting that momentum with options that not only advance social justice but also honor individual goals and risk preferences.
At our core, we believe real change starts where passion meets opportunity. Through youth sports and media arts, we equip young people with the tools to create, compete, and lead. With the support of our donors and partners, we shift resources and amplify voices in communities that are too often left behind. Our mission is clear: build equity from the ground up—unlocking talent, fueling creativity, and sparking movements that endure.
That’s why we created Collective Funds—a reflection of our belief in the power of collaboration. These funds bring together individuals and organizations around a shared purpose, pooling resources to direct grants where they can spark the greatest impact. Together, we make giving smarter, stronger, and louder—because lasting change is never done alone.